Expert Search Engine Optimization

SEO Tools

I have attempted to list here some of the tools that I find useful in the practice of SEO. There are many others and there may well be many better tools, but these work for me.

If you find some tools that you think are better than those listed here by all means drop over to theseo-shop forum and lets talk about it.

Keyword Research Tools

While keyword research should be the very first thing you do in your optimization process the landscape is always changing. Googles recent changes to the way they display results has resulted in some tools going the way of the abacus (may still work, but not as well as modern methods) here are some that I personally have reveiwed and some that I use and even sell:

Backlinks Tools

Backlinks contain anchor text and are an important consideration in any ranking campaign. You will need tools to find sites to exchange links with, tools to verify the number of links a competitor has and tools to verify that reciprocal links remain reciprocal.

Ranking Tools

Once you start to rank you should check your rankings regularly to make sure that they are not slipping or disappearing. This soon becomes a chore doing it by hand, but Google has been adamant in not allowing the use of automated ranking checkers, which do save a lot of time. Here are a few solution:

PR Search Engine Search:

Miscellaneous Tools

There are other tools that come in handy from time to time. Among those I have found useful are:

This is the first preliminary list, If you have any suggestions for additions please do so through our contact page.

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May 20, 2010